MAN205 Marketing

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Course Code Course Title Weekly Hours* ECTS Weekly Class Schedule
T P
MAN205 Marketing 3 0 6 Monday 13:00-14:50 Wednesday 11:00-11:50
Prerequisite MAN102 It is a prerequisite to
Lecturer Office Hours / Room / Phone

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Assistant Assistant E-mail
Course Objectives Marketing course is designed to prepare students to strategically think about marketing in contemporary business by recalling and applying integrating concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising, and promotions.
Textbook Kotler Ph. and Armstrong G. (2012). Marketing: An Introduction. Pearson Global Edition
Learning Outcomes After successful  completion of the course, the student will be able to:
  1. Recall the basic principles, theories, concepts, and dynamics of marketing.
  2. Apply these principles and tools to case analysis and to practical business decision-making situations.
  3. Refine oral and written communication skills.
  4. Integrate the concepts/techniques learned through application in the preparation of a comprehensive marketing plan.
Teaching Methods The methods include lectures (which may involve power point presentation, video and audio aids), student presentations, projects and class discussions.
WEEK TOPIC REFERENCE
Week 1 Introduction
Week 2 Marketing: Creating and Capturing Customer Value Chapter 1
Week 3 Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 2
Week 4 Analyzing the Marketing Environment / Teams forming Chapter 3
Week 5 Managing Marketing Information to Gain Customer Insights / Quiz 1 Chapter 4 / TBD
Week 6 Consumer and Business Markets: Participants Behavior / Team assignment 1 Chapters 5-6
Week 7 Midterm Exam
Week 8 Customer-Driven Marketing Strategy: Creating Value for Target Customers Chapter 7
Week 9 Product: Goods, Services, and Brands: Building Customer Value Chapters 8-9
Week 10 Price: Understanding and Capturing Customer Value / Team assignment 2 Chapters 10-11
Week 11 Place: Retailing and Wholesaling Chapter 13
Week 12 Promotion: Integrated Marketing Communications Strategy / Team assignment 3 Chapters 14-17
Week 13 International Marketing / Quiz 2 Chapter 19 / TBD
Week 14 Project Presentations / Team assignment 4
Week 15 Project Presentations
Assessment Methods and Criteria Evaluation Tool Quantity Weight Alignment with LOs
Final Exam 1 25 1,2
Semester Evaluation Compenents
Quiz 2 20 1
Midterm Exam 1 25 1,2
Project 1 25 3,4
Classwork 5 2,3
***     ECTS Credit Calculation     ***
 Activity Hours Weeks Student Workload Hours Activity Hours Weeks Student Workload Hours
Lecture Hours 3 15 45 Quiz Study 7 2 14
Home Study 2 15 30 Home Study 2 15 30
Project 3 7 21 Final Exam Study 20 1 20
        Total Workload Hours = 150
*T= Teaching, P= Practice ECTS Credit = 6
Course Academic Quality Assurance: Semester Student Survey Last Update Date: 04/03/2020
QR Code for https://ecampus.ius.edu.ba/course/man102-introduction-management

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