VA102 Introduction to Visual Communication

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Course Code Course Title Weekly Hours* ECTS Weekly Class Schedule
T P
VA102 Introduction to Visual Communication 2 1 6 Wednesday 12:00 to 03:00 PM
Prerequisite It is a prerequisite to
Lecturer Office Hours / Room / Phone

Currently not available

E-mail
Assistant Assistant E-mail
Course Objectives • Learn about human communication - elementary quality, classification, basic historical settings • Give students an understanding of the fundamental principles and elements of visual communication in connection to visual perception and communication • Recognize, interpret and define the semantics of the diverse visual information in media, arts and film • Understand basic semiotics for image relation • Understand basic language of visual communication in terms of visual and semiotic literacy • Develop the ability for visual perception and decoding meaning
Textbook Materials provided by the lecturer during the course
Learning Outcomes After successful  completion of the course, the student will be able to:
  1. Demonstrate understanding of elementary role of visual communication and semiotics
  2. Apply theoretical knowledge of visual information semiotics in practical assignments
  3. Start basics of visual and semantic analysis - pictogram, ideogram, photography, film, etc.
Teaching Methods ex cathedra lectures, class discussions, practical exercises, screenings
WEEK TOPIC REFERENCE
Week 1 Introduction to the course, policies and course material disscussion
Week 2 Aesthetics disscussion / Assig. Review
Week 3 Principles of Visual Logic disscussion / Assig. Review
Week 4 Perception 1 disscussion / Assig. Review
Week 5 Perception 2 disscussion / Assig. Review
Week 6 Representation 1 disscussion / Assig. Review
Week 7 Representation 2 disscussion / Assig. Review
Week 8 MIDTERM EXAM
Week 9 Visual Rhetoric disscussion / Assig. Review
Week 10 Cognition 1 disscussion / Assig. Review
Week 11 Cognition 2 disscussion / Assig. Review
Week 12 Semiotics disscussion / Assig. Review
Week 13 Visual Literacy Theory disscussion / Assig. Review
Week 14 FINAL EXAM
Week 15 FINAL PROJECT PRESENTATION
Assessment Methods and Criteria Evaluation Tool Quantity Weight Alignment with LOs
Final Exam 1 20
Semester Evaluation Compenents
Assignments 5 50
Midterm Exam 1 10
Final Project 1 20
***     ECTS Credit Calculation     ***
 Activity Hours Weeks Student Workload Hours Activity Hours Weeks Student Workload Hours
Lecture Hours 2 15 30 Mid-term Exam Study 9 1 9
Assignments 5 10 50 Assignments 5 10 50
Lab 1 14 14 Final Project Preparation 9 3 27
        Total Workload Hours = 150
*T= Teaching, P= Practice ECTS Credit = 6
Course Academic Quality Assurance: Semester Student Survey Last Update Date: 04/03/2020
QR Code for https://ecampus.ius.edu.ba/syllabus/va102-introduction-visual-communication

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