VA316 Advertising

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Course Code Course Title Weekly Hours* ECTS Weekly Class Schedule
T P
VA316 Advertising 1 2 6 Wednesday 12:00-15:00
Prerequisite Junior Standing It is a prerequisite to

None

Lecturer Office Hours / Room / Phone

Currently not available

E-mail
Assistant Assistant E-mail
Course Objectives "• provide basic overview of principles and practices of advertising • examine various issues that are relevant to advertising • present a foundation that will prepare for the work in the field"
Textbook Advertising (Fourtf edition) Roderick White, McGraw Hill, 2000
Learning Outcomes After successful  completion of the course, the student will be able to:
  1. Understand basic advertising concepts and practices
  2. Understand the advertising industry’s structure in relation to the organization as well as personnel.
  3. Target marketing, ad agency organizations and operations, media strategies, use of electronic media, outdoor media, print media, sales promotions, specialty advertising.
  4. Identify different career opportunities in the advertising and related fields
Teaching Methods
WEEK TOPIC REFERENCE
Week 1 Introduction
Week 2 What is advertising? disscussion / Assig. Review
Week 3 Agency disscussion / Assig. Review
Week 4 Mechanisms of Advertising disscussion / Assig. Review
Week 5 Strategy 01 disscussion / Assig. Review
Week 6 Strategy 02 disscussion / Assig. Review
Week 7 Creative Brief disscussion / Assig. Review
Week 8 MIDTERM EXAM exam
Week 9 Creating the ads 01 disscussion / Assig. Review
Week 10 Creating the ads 02 disscussion / Assig. Review
Week 11 Channels of Advertising disscussion / Assig. Review
Week 12 The Campaign 01 disscussion / Assig. Review
Week 13 The Campaign 01 disscussion / Assig. Review
Week 14 FINAL PROJECT consultations disscussion / Assig. Review
Week 15 FINAL PROJECT PRESENTATION exam
Assessment Methods and Criteria Evaluation Tool Quantity Weight Alignment with LOs
Final Project 1 15
Semester Evaluation Compenents
Assignments 10 50
Midterm Exam 15
Final Exam 20
***     ECTS Credit Calculation     ***
 Activity Hours Weeks Student Workload Hours Activity Hours Weeks Student Workload Hours
Lecture Hours 2 15 30 Midterm Exam 7 2 14
Assignments 5 10 50 Assignments 5 10 50
Lab 1 15 15 Final Project Preparation 9 3 27
        Total Workload Hours = 150
*T= Teaching, P= Practice ECTS Credit = 6
Course Academic Quality Assurance: Semester Student Survey Last Update Date: 06/11/2020
QR Code for https://ecampus.ius.edu.ba/syllabus/va316-advertising

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