VA344 History of Graphic Design

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Course Code Course Title Weekly Hours* ECTS Weekly Class Schedule
VA344 History of Graphic Design 3 0 6 Th. 14-17 B F2-6
Prerequisite None It is a prerequisite to


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Course Objectives To introduce the main concepts and methods of graphic design, historical developments and stylistic periods; to understand why the object looks the way it does as well as the role of ornament, materials, style, and and technological innovations that have influenced the development of graphic design into the practice.
Textbook Philip B. Meggs&Alston W. Purvis, Meggs' History of Graphic Design. New Jersey: John Wiel&Sons, Inc.2012 . Richard Hollis, Graphic Design. A Concise History, London: Thames and Hudson, 1994.
Learning Outcomes After successful  completion of the course, the student will be able to:
  1. Understand the basics of design and its development
  2. Comprehend
  3. Enhance their subject knowledge, analytical and communication skills needed for professional involvement in the history of design
  4. Understand the role of design
  5. Develop critical thinking and the ability to analysis design
Teaching Methods Lectures with slide and video presentations, museums and galleries visits combined with class discussion, analyses and exercises.
Week 1 Introduction to the History of Graphic Design
Week 2 Invention of Writing; Alphabets; The Assian Contribution "Megg, pp. 6-45 "
Week 3 Illuminated Manuscripts, Printing Comes to Europe; The German Illustrated Book. Quiz Megg, pp. 46-97
Week 4 Renessance Graphivc Design; An Epoch of Typographic Genius; Graphic Design and Industrial Revolution Megg, pp. 98-144
Week 5 The Arts and Crafts Movement and Its Heritage; Art Nouveau Megg, pp. 144-231
Week 6 The Genesis of Twentieth-Century Design; Influence of Modern Art Megg, pp. 232-275
Week 7 Midterm Exam
Week 8 Pictoral Modernism; A New Language of Form Megg, pp. 276-325
Week 9 The Bauhaus and the New Typographic Style; The Modern Movement in America Megg, pp. 326-371
Week 10 The International Typographic Style; The New York School Megg, pp. 372-411
Week 11 Corporte Identity and Visual System; The Cocept Image. Quiz Megg pp. 412-459
Week 12 "Postmodern Design; National Revolution a Global Dialouge " Megg p. 460-529
Week 13 (International Labor Day)
Week 14 "The Digital Revolution - and Beyond " Megg, pp.530-571
Week 15 Prepearing for Final Exam
Assessment Methods and Criteria Evaluation Tool Quantity Weight Alignment with LOs
Final Exam 1 30
Semester Evaluation Compenents
In-term / midterm exam 1 30
Assignments - reseacrh 1 20
Quizzes 2 20
***     ECTS Credit Calculation     ***
 Activity Hours Weeks Student Workload Hours Activity Hours Weeks Student Workload Hours
Lecture Hours 3 15 45 Final Exam Study 15 1 15
Assignments 4 15 60 Assignments 4 15 60
In-term Exam Study 12 1 12
        Total Workload Hours = 150
*T= Teaching, P= Practice ECTS Credit = 6
Course Academic Quality Assurance: Semester Student Survey Last Update Date: 06/11/2020
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