| Title | The Use of Celebrity Endorsement as a Marketing Communication Strategy by Turkish Airlines |
| Publication Type | Journal Article |
| Year of Publication | 2013 |
| Journal | International Journal of Academic Research in Business and Social Sciences |
| Volume | 3 |
| Issue | 12 |
| Publication Language | eng |
| Authors | Kansu, ASalih, Mamuti, A |
| ISSN Number | 2222-6990 |
The Use of Celebrity Endorsement as a Marketing Communication Strategy by Turkish Airlines
