VA450 CGI for Advertising
VA450 CGI for Advertising
Syllabus | International University of Sarajevo - Last Update on Mar 03, 2026
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Visual Arts and Visual Communications Design
Course Objectives
1. Provide students with in-depth knowledge and hands-on experience in advanced CGI tools and techniques used in advertising. 2. Encourage students to think creatively and develop unique concepts that effectively meet client briefs and advertising goals. 3. Train students in advanced modeling, texturing, lighting, and animation techniques specific to creating high-quality advertising content. 4. Teach students how to seamlessly integrate CGI with live-action footage and enhance their compositing skills for professional-grade advertisements. 5. Equip students with the ability to adapt CGI content for different advertising platforms, ensuring their work meets industry standards and client expectations.
Learning Outcomes
After successful completion of the course, the student will be able to:
Course Materials
Required Textbook
1. "Cinema 4D Beginner's Guide" by Jen Rizzo 2. "Maxon Cinema 4D R23 Studio: A Tutorial Approach" by Prof. Sham Tickoo Purdue Univ.
Additional Literature
Teaching Methods
Lectures: Introduction to key concepts and techniques in Cinema 4D, supplemented with demonstrations
Workshops, Guest Speakers
Weekly Topics
| Week | Topic | Readings / References |
|---|---|---|
| 1 | Introduction to CGI in Advertising | disscussion |
| 2 | Understanding Client Briefs and Concept Development | disscussion / Assig. Review |
| 3 | Advanced Modeling Techniques | disscussion / Assig. Review |
| 4 | Texturing and Shading | disscussion / Assig. Review |
| 5 | Lighting for Advertising | disscussion / Assig. Review |
| 6 | Camera Techniques and Composition | disscussion |
| 7 | Animation Principles for Advertising | disscussion / Assig. Review |
| 8 | Midterm | disscussion / Assig. Review |
| 9 | Dynamics and Simulation | disscussion / Assig. Review |
| 10 | Integrating CGI with Live Action | disscussion / Assig. Review |
| 11 | Post-Production and Compositing | disscussion |
| 12 | Sound Design for CGI Ads | disscussion |
| 13 | CGI for Different Advertising Platforms | disscussion / Assig. Review |
| 14 | Advanced Rendering Techniques | disscussion / Assig. Review |
| 15 | FINAL FINAL PROJECT PRESENTATION | exam |
Course Schedule (All Sections)
Office Hours & Room
Assessment Methods and Criteria
Assessment Components
Final Project
AI: Not AllowedAlignment with Learning Outcomes :
Assignments
AI: Not AllowedAlignment with Learning Outcomes :
Midterm Project
AI: Not AllowedAlignment with Learning Outcomes :
IUS Grading System
| Grading Scale | IUS Grading System | IUS Coeff. | Letter (B&H) | Numerical (B&H) |
|---|---|---|---|---|
| 0 - 44 | F | 0 | F | 5 |
| 45 - 54 | E | 1 | ||
| 55 - 64 | C | 2 | E | 6 |
| 65 - 69 | C+ | 2.3 | D | 7 |
| 70 -74 | B- | 2.7 | ||
| 75 - 79 | B | 3 | C | 8 |
| 80 - 84 | B+ | 3.3 | ||
| 85 - 94 | A- | 3.7 | B | 9 |
| 95 - 100 | A | 4 | A | 10 |
Late Work Policy
Information about late submission policies will be shared during class and posted in this section. Please check back for official guidelines.
ECTS Credit Calculation
📚 Student Workload
This 6 ECTS credit course corresponds to 150 hours of total student workload, distributed as follows:
Lecture hours
15 hours ⏳ (15 week × 1 h)
Assignments
60 hours ⏳ (10 week × 6 h)
Lab
30 hours ⏳ (15 week × 2 h)
Midterm Project
18 hours ⏳ (2 week × 9 h)
Final Project preparation
27 hours ⏳ (3 week × 9 h)
150 Total Workload Hours
6 ECTS Credits
Course Policies
Academic Integrity
All work submitted must be your own. Plagiarism, cheating, or any form of academic dishonesty will result in disciplinary action according to university policies. When in doubt about citation practices, consult the instructor.
Attendance Policy
Students are expected to adhere to the attendance requirements as outlined in the International University of Sarajevo Study Rules and Regulations. Excessive absences, whether excused or unexcused, may impact academic performance and eligibility for assessment. Mandatory sessions (e.g., labs, workshops) require attendance unless formally exempted. For detailed policies on absences, documentation, and penalties, please refer to the official university regulations.
Technology & AI Policy
Laptops/tablets may be used for note-taking only during lectures. Phones should be silenced and put away during all class sessions. Audio/video recording requires prior permission from the instructor.
Artificial Intelligence (AI) Usage: The use of AI tools (e.g., ChatGPT, Copilot, Gemini) varies by assessment component. Please refer to the AI usage indicator next to each assessment item in the Assessment Methods and Criteria section above. Submitting AI-generated content as your own work, where AI is not explicitly allowed, constitutes an academic integrity violation.
Communication Policy
All course-related communication should occur through official university channels (institutional email or SIS). Emails should include [VA450] in the subject line.
Academic Quality Assurance Policy
Course Academic Quality Assurance is achieved through Semester Student Survey. At the end of each academic year, the institution of higher education is obliged to evaluate work of the academic staff, or the success of realization of the curricula.
Learning Tips
Be prepared to contribute thoughtfully during class discussions, labs, or collaborative work. Active participation deepens understanding and encourages critical thinking.
Complete assigned readings or prep materials before class. Take notes, highlight key ideas, and jot down questions. Aim to grasp core concepts and their applications—not just facts.
Use course frameworks or methodologies to analyze problems, case studies, or projects. Begin early to allow time for reflection and refinement. Seek feedback to improve your work.
Don’t hesitate to reach out when something is unclear. Use office hours, discussion boards, or peer networks to clarify concepts and stay on track.
Syllabus Last Updated on Mar 03, 2026 | International University of Sarajevo
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| Course Code | Course Title | Weekly Hours* | ECTS | Weekly Class Schedule | ||||||
| T | P | |||||||||
| VA450 | CGI for Advertising | 1 | 2 | 6 | ||||||
| Prerequisite | Junior Standing | It is a prerequisite to | - | |||||||
| Lecturer | Office Hours / Room / Phone | Currently not available |
||||||||
| Assistant | Assistant E-mail | |||||||||
| Course Objectives | 1. Provide students with in-depth knowledge and hands-on experience in advanced CGI tools and techniques used in advertising. 2. Encourage students to think creatively and develop unique concepts that effectively meet client briefs and advertising goals. 3. Train students in advanced modeling, texturing, lighting, and animation techniques specific to creating high-quality advertising content. 4. Teach students how to seamlessly integrate CGI with live-action footage and enhance their compositing skills for professional-grade advertisements. 5. Equip students with the ability to adapt CGI content for different advertising platforms, ensuring their work meets industry standards and client expectations. |
|||||||||
| Textbook | 1. "Cinema 4D Beginner's Guide" by Jen Rizzo 2. "Maxon Cinema 4D R23 Studio: A Tutorial Approach" by Prof. Sham Tickoo Purdue Univ. | |||||||||
| Additional Literature | ||||||||||
| Learning Outcomes | After successful completion of the course, the student will be able to: | |||||||||
|
||||||||||
| Teaching Methods | Lectures: Introduction to key concepts and techniques in Cinema 4D, supplemented with demonstrations. Workshops, Guest Speakers. | |||||||||
| Teaching Method Delivery | Face-to-face | Teaching Method Delivery Notes | ||||||||
| WEEK | TOPIC | REFERENCE | ||||||||
| Week 1 | Introduction to CGI in Advertising | disscussion | ||||||||
| Week 2 | Understanding Client Briefs and Concept Development | disscussion / Assig. Review | ||||||||
| Week 3 | Advanced Modeling Techniques | disscussion / Assig. Review | ||||||||
| Week 4 | Texturing and Shading | disscussion / Assig. Review | ||||||||
| Week 5 | Lighting for Advertising | disscussion / Assig. Review | ||||||||
| Week 6 | Camera Techniques and Composition | disscussion | ||||||||
| Week 7 | Animation Principles for Advertising | disscussion / Assig. Review | ||||||||
| Week 8 | Midterm | disscussion / Assig. Review | ||||||||
| Week 9 | Dynamics and Simulation | disscussion / Assig. Review | ||||||||
| Week 10 | Integrating CGI with Live Action | disscussion / Assig. Review | ||||||||
| Week 11 | Post-Production and Compositing | disscussion | ||||||||
| Week 12 | Sound Design for CGI Ads | disscussion | ||||||||
| Week 13 | CGI for Different Advertising Platforms | disscussion / Assig. Review | ||||||||
| Week 14 | Advanced Rendering Techniques | disscussion / Assig. Review | ||||||||
| Week 15 | FINAL FINAL PROJECT PRESENTATION | exam | ||||||||
| Assessment Methods and Criteria | Evaluation Tool | Quantity | Weight | Alignment with LOs | AI Usage |
| Final Project | 1 | 30 | Not Allowed | ||
| Semester Evaluation Components | |||||
| Assignments | 5 | 50 | Not Allowed | ||
| Midterm Project | 1 | 20 | Not Allowed | ||
| *** ECTS Credit Calculation *** | |||||
| Activity | Hours | Weeks | Student Workload Hours | Activity | Hours | Weeks | Student Workload Hours | |||
| Lecture hours | 1 | 15 | 15 | Assignments | 6 | 10 | 60 | |||
| Lab | 2 | 15 | 30 | Midterm Project | 9 | 2 | 18 | |||
| Final Project preparation | 9 | 3 | 27 | |||||||
| Total Workload Hours = | 150 | |||||||||
| *T= Teaching, P= Practice | ECTS Credit = | 6 | ||||||||
| Course Academic Quality Assurance: Semester Student Survey | Last Update Date: 27/03/2026 | |||||||||