|Title||Abstractness of economic terms in the perceptions of Bosnians-Herzegovinians, Bulgarians and Croatians - an empirical study|
|Publication Type||Conference Proceedings|
|Year of Publication||2019|
|Conference Name||6th International Mediterranean Social Sciences Congress (MECAS VI)|
|Number of Volumes||7|
|Authors||Marinov, G, Riđić, O, Jukic, T, Knezović, E|
This study represents a primary quantitative research study comprising students' and non-students' (general) population from three Balkan countries (e.g. Bosnia and Herzegovina, Bulgaria and Croatia). The study researches the Abstraction versus Concreteness levels of multitude of economic, managerial, financial and philosophical terms. The word-list consists of 24 words, listed in the random order. Some of the words are taken from Kent-Rosanoff and Gerganov thesauri; the rest is of interest for the perception of economic notions. As far as instrumentation is concerned, a self-developed quantitative research instrument was created and tested for reliability and validity, by utilizing 7 level Likert's scale. Data collection was conducted in a cross-sectional time manner in different languages, in the Autumn-Winter 2017 time-frame, with the help of Google (online) and hard copy forms comprising the aggregate sample size of 4,153 respondents. Convenience, snowball and purposive sampling approaches were utilized. The results of this study suggest that substantial differences exist between the countries and the different groups studied. We interpret the results as an existing lack of understanding about the basics of market economy in the countries in question.