| Title | RFM Data Analysis with Artificial Neural Networks in Direct Marketing Response Modeling |
| Publication Type | Conference Paper |
| Year of Publication | 2010 |
| Date Published | 2010 |
| Conference Name | IMS 2010, 7th International Symposium On Intelligent And Manufacturing Systems |
| Publication Language | eng |
| Authors | Kusakci, AOsman, Ozguven, K |
| Publisher | Sakarya University |
| Place Published | Sarajevo, Bosnia and Herzegovina |
| Refereed Designation | Refereed |
RFM Data Analysis with Artificial Neural Networks in Direct Marketing Response Modeling
