VA449 Television Broadcast Design
Syllabus | International University of Sarajevo - Last Update on Feb 02, 2026
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Visual Arts and Visual Communications Design
Muhammed Yasir Goz
Course Lecturer
Course Objectives
The course is designed to provide students with theoretical and practical knowledge of television broadcast design and on-air graphics production. It aims to develop students’ competencies in creating professional broadcast graphics packages, integrating motion design principles with branding systems, and preparing broadcast ready visual materials for television and digital platforms. The course also introduces real-time broadcast workflow and studio integration processes.
Learning Outcomes
After successful completion of the course, the student will be able to:
Course Materials
Required Textbook
Millerson, G., & Owens, J. Television Production. Focal Press.. Krasner, J. Motion Graphic Design: Applied History and Aesthetics. Wheeler, A. Designing Brand Identity.Williams, R. The Animator’s Survival Kit.
Additional Literature
Owen, W. Television Production.Cairo, A. The Functional Art: An Introduction to Information Graphics.Teaching Methods
Studio-based practical workshops
Software demonstrations
Project-based production
Live broadcast simulation
Weekly Topics
| Week | Topic | Readings / References |
|---|---|---|
| 1 | Broadcast Design Concepts: Structure, Features, and Overview of On-Air Graphics | Millerson, G., & Owens, J. Television Production. |
| 2 | Broadcast Systems and Evaluation: Information Hierarchy, Safe Areas, and Typography in Television | Krasner, J. Motion Graphic Design. |
| 3 | Branding for Broadcast: Channel Identity, Moodboard Development, and Styleframes | Wheeler, A. Designing Brand Identity. |
| 4 | Motion Grammar: Timing, Easing, and Animation Principles for On-Air Graphics | Williams, R. The Animator’s Survival Kit. |
| 5 | Lower-Third Systems: Variations, Title Hierarchy, and Long Name Solutions | Owen, W. Television Production. |
| 6 | Logo Bug and Transition Design: Looping Animations and Alpha Channels | Keller, S. Broadcast Design in Motion. |
| 7 | Ticker and Data Graphics Design: News Bars, Financial Graphics, Sports Score Systems, and Inf. Density | Cairo, A. The Functional Art: |
| 8 | MID-TERM | |
| 9 | Studio Work: Green Screen Application and Virtual Background Integration | Albers, J. Interaction of Color. |
| 10 | Studio Integration: Rundown Structure, Graphic Cueing, and Live Simulation | |
| 11 | Technical Broadcast Standards: Codecs, Frame Rates, and Broadcast Legal Color | |
| 12 | Promo and Teaser Design: Countdown Systems and Broadcast Marketing | Krasner, J. Motion Graphic Design |
| 13 | Cross-Platform Broadcast Design: Multi-Platform Adaptation and Scalable Motion Systems | |
| 14 | Broadcast Ethics, Visual Responsibility, and Crisis Graphics | |
| 15 | Final Presentation, Course Reflection, and Professional Portfolio Wrap-Up |
Course Schedule (All Sections)
| Section | Type | Day 1 | Venue 1 | Day 2 | Venue 2 |
|---|---|---|---|---|---|
| VA449.1 | Course | Thursday 12:00 - 14:50 | B F1.24 (MAC Studio) | - | - |
Office Hours & Room
| Day | Time | Office | Notes |
|---|---|---|---|
| Tuesday | 10:00 - 11:00 | B F3.15 | |
| Friday | 10:00 - 11:00 | B F3.15 |
Assessment Methods and Criteria
Assessment Components
Project 5 Final Exam
AI: Consult InstructorAlignment with Learning Outcomes : 2 3 4 5
Project 1
AI: Consult InstructorAlignment with Learning Outcomes : 1 3
Project 3
AI: Consult InstructorAlignment with Learning Outcomes : 2 4 5
Project 4
AI: Consult InstructorAlignment with Learning Outcomes : 3 4
Project 2 Midterm
AI: Consult InstructorAlignment with Learning Outcomes : 2 3
IUS Grading System
| Grading Scale | IUS Grading System | IUS Coeff. | Letter (B&H) | Numerical (B&H) |
|---|---|---|---|---|
| 0 - 44 | F | 0 | F | 5 |
| 45 - 54 | E | 1 | ||
| 55 - 64 | C | 2 | E | 6 |
| 65 - 69 | C+ | 2.3 | D | 7 |
| 70 -74 | B- | 2.7 | ||
| 75 - 79 | B | 3 | C | 8 |
| 80 - 84 | B+ | 3.3 | ||
| 85 - 94 | A- | 3.7 | B | 9 |
| 95 - 100 | A | 4 | A | 10 |
Late Work Policy
Information about late submission policies will be shared during class and posted in this section. Please check back for official guidelines.
ECTS Credit Calculation
📚 Student Workload
This 6 ECTS credit course corresponds to 150 hours of total student workload, distributed as follows:
Lecture Hours
45 hours ⏳ (15 week × 3 h)
Assignments
28 hours ⏳ (7 week × 4 h)
Individual Learning
13 hours ⏳ (13 week × 1 h)
Project 1
4 hours ⏳ (4 week × 1 h)
Midterm exam prep.
36 hours ⏳ (6 week × 6 h)
Final exam prep.
24 hours ⏳ (2 week × 12 h)
150 Total Workload Hours
6 ECTS Credits
Course Policies
Academic Integrity
All work submitted must be your own. Plagiarism, cheating, or any form of academic dishonesty will result in disciplinary action according to university policies. When in doubt about citation practices, consult the instructor.
Attendance Policy
Students are expected to adhere to the attendance requirements as outlined in the International University of Sarajevo Study Rules and Regulations. Excessive absences, whether excused or unexcused, may impact academic performance and eligibility for assessment. Mandatory sessions (e.g., labs, workshops) require attendance unless formally exempted. For detailed policies on absences, documentation, and penalties, please refer to the official university regulations.
Technology & AI Policy
Laptops/tablets may be used for note-taking only during lectures. Phones should be silenced and put away during all class sessions. Audio/video recording requires prior permission from the instructor.
Artificial Intelligence (AI) Usage: The use of AI tools (e.g., ChatGPT, Copilot, Gemini) varies by assessment component. Please refer to the AI usage indicator next to each assessment item in the Assessment Methods and Criteria section above. Submitting AI-generated content as your own work, where AI is not explicitly allowed, constitutes an academic integrity violation.
Communication Policy
All course-related communication should occur through official university channels (institutional email or SIS). Emails should include [VA449] in the subject line.
Academic Quality Assurance Policy
Course Academic Quality Assurance is achieved through Semester Student Survey. At the end of each academic year, the institution of higher education is obliged to evaluate work of the academic staff, or the success of realization of the curricula.
Learning Tips
Be prepared to contribute thoughtfully during class discussions, labs, or collaborative work. Active participation deepens understanding and encourages critical thinking.
Complete assigned readings or prep materials before class. Take notes, highlight key ideas, and jot down questions. Aim to grasp core concepts and their applications—not just facts.
Use course frameworks or methodologies to analyze problems, case studies, or projects. Begin early to allow time for reflection and refinement. Seek feedback to improve your work.
Don’t hesitate to reach out when something is unclear. Use office hours, discussion boards, or peer networks to clarify concepts and stay on track.
Syllabus Last Updated on Feb 02, 2026 | International University of Sarajevo
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Referencing Curricula Print this page
| Course Code | Course Title | Weekly Hours* | ECTS | Weekly Class Schedule | ||||||
| T | P | |||||||||
| VA449 | Television Broadcast Design | 0 | 3 | 6 | Thursday 12:00-14:50 | |||||
| Prerequisite | Senior Standing | It is a prerequisite to | - | |||||||
| Lecturer | Muhammed Yasir Goz | Office Hours / Room / Phone | Tuesday: 10:00-11:00 Friday: 10:00-11:00 |
|||||||
| myasirgoz@ius.edu.ba | ||||||||||
| Assistant | Assistant E-mail | |||||||||
| Course Objectives | The course is designed to provide students with theoretical and practical knowledge of television broadcast design and on-air graphics production. It aims to develop students’ competencies in creating professional broadcast graphics packages, integrating motion design principles with branding systems, and preparing broadcast ready visual materials for television and digital platforms. The course also introduces real-time broadcast workflow and studio integration processes. | |||||||||
| Textbook | Millerson, G., & Owens, J. Television Production. Focal Press.. Krasner, J. Motion Graphic Design: Applied History and Aesthetics. Wheeler, A. Designing Brand Identity.Williams, R. The Animator’s Survival Kit. | |||||||||
| Additional Literature |
|
|||||||||
| Learning Outcomes | After successful completion of the course, the student will be able to: | |||||||||
|
||||||||||
| Teaching Methods | Studio-based practical workshops,Software demonstrations,Project-based production,Live broadcast simulation | |||||||||
| Teaching Method Delivery | Face-to-face | Teaching Method Delivery Notes | ||||||||
| WEEK | TOPIC | REFERENCE | ||||||||
| Week 1 | Broadcast Design Concepts: Structure, Features, and Overview of On-Air Graphics | Millerson, G., & Owens, J. Television Production. | ||||||||
| Week 2 | Broadcast Systems and Evaluation: Information Hierarchy, Safe Areas, and Typography in Television | Krasner, J. Motion Graphic Design. | ||||||||
| Week 3 | Branding for Broadcast: Channel Identity, Moodboard Development, and Styleframes | Wheeler, A. Designing Brand Identity. | ||||||||
| Week 4 | Motion Grammar: Timing, Easing, and Animation Principles for On-Air Graphics | Williams, R. The Animator’s Survival Kit. | ||||||||
| Week 5 | Lower-Third Systems: Variations, Title Hierarchy, and Long Name Solutions | Owen, W. Television Production. | ||||||||
| Week 6 | Logo Bug and Transition Design: Looping Animations and Alpha Channels | Keller, S. Broadcast Design in Motion. | ||||||||
| Week 7 | Ticker and Data Graphics Design: News Bars, Financial Graphics, Sports Score Systems, and Inf. Density | Cairo, A. The Functional Art: | ||||||||
| Week 8 | MID-TERM | |||||||||
| Week 9 | Studio Work: Green Screen Application and Virtual Background Integration | Albers, J. Interaction of Color. | ||||||||
| Week 10 | Studio Integration: Rundown Structure, Graphic Cueing, and Live Simulation | |||||||||
| Week 11 | Technical Broadcast Standards: Codecs, Frame Rates, and Broadcast Legal Color | |||||||||
| Week 12 | Promo and Teaser Design: Countdown Systems and Broadcast Marketing | Krasner, J. Motion Graphic Design | ||||||||
| Week 13 | Cross-Platform Broadcast Design: Multi-Platform Adaptation and Scalable Motion Systems | |||||||||
| Week 14 | Broadcast Ethics, Visual Responsibility, and Crisis Graphics | |||||||||
| Week 15 | Final Presentation, Course Reflection, and Professional Portfolio Wrap-Up | |||||||||
| Assessment Methods and Criteria | Evaluation Tool | Quantity | Weight | Alignment with LOs | AI Usage |
| Project 5 Final Exam | 1 | 35 | 2,3,4,5 | Consult Instructor | |
| Semester Evaluation Components | |||||
| Project 1 | 1 | 10 | 1,3 | Consult Instructor | |
| Project 3 | 1 | 15 | 2,4,5 | Consult Instructor | |
| Project 4 | 1 | 15 | 3,4 | Consult Instructor | |
| Project 2 Midterm | 1 | 25 | 2,3 | Consult Instructor | |
| *** ECTS Credit Calculation *** | |||||
| Activity | Hours | Weeks | Student Workload Hours | Activity | Hours | Weeks | Student Workload Hours | |||
| Lecture Hours | 3 | 15 | 45 | Assignments | 4 | 7 | 28 | |||
| Individual Learning | 1 | 13 | 13 | Project 1 | 1 | 4 | 4 | |||
| Midterm exam prep. | 6 | 6 | 36 | Final exam prep. | 12 | 2 | 24 | |||
| Total Workload Hours = | 150 | |||||||||
| *T= Teaching, P= Practice | ECTS Credit = | 6 | ||||||||
| Course Academic Quality Assurance: Semester Student Survey | Last Update Date: 19/02/2026 | |||||||||