VA524 Critical Practice


VA524 Critical Practice

Syllabus   |  International University of Sarajevo  -  Last Update on Feb 02, 2026

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Visual Arts and Visual Communications Design

Academic Year
2025 - 2026
Semester
Spring
Course Code
VA524
Weekly Hours
3 Teaching + 0 Practice
ECTS
6
Prerequisites
None
Teaching Mode Delivery
Face-to-face
Prerequisite For
-
Teaching Mode Delivery Notes
-
Cycle
II Cycle
Prof. Jane Doe

Emir Hambo

Course Lecturer

Position
Assistant Professor Dr.
Phone
033 957 302
Assistant(s)
-
Assistant E-mail

Course Objectives

This course focuses on developing critical thinking skills through interactive in-class activities and discussions. Students will explore visual and performing arts, analyze cultural spaces, and engage with critical theories. The classroom will become a creative space where students collaborate, debate, and apply their learning to hands-on projects, with occasional guest speakers and multimedia content.

Learning Outcomes

After successful completion of the course, the student will be able to:

Course Materials

Required Textbook

To be determined according to the students’ individual topic and research of the artwork and/or design

Additional Literature
To be determined according to the students’ individual topic and research of the artwork and/or design

Teaching Methods

Active Learning
Interactive Discussions
Multimedia Analysis
Collaborative Learning
Group Projects
Group Discussions and Peer Review
Creative and Hands-On Learning
Art-Based Assignments
Problem-Based Learning
Reflective Learning
Personal Reflections
Art Criticism Techniques
Student-Centered Approach
Autonomy and Creativity.

Weekly Topics

This weekly planning is subject to change with advance notice.
Week Topic Readings / References
Focus: Critical thinking beyond opinionDiscussion: What makes analysis critical?
Exercise: Analyze a short film scene and a game intro sequence without context.
Task:Write a 500-word structured critical reflection separating:
  • What you saw
  • What you think it means
  • Why it matters
Focus: 
  • Training the eye
  • Introduction to ethnographic observation
  • Silent observation exercise (public space)

Fieldwork:Observe a cultural space (cinema, gaming café, exhibition, or public event).
Deliverable:Observation log:
  • Spatial design
  • Audience behavior
  • Emotional atmosphere
  • Power structures
Theory: Audience reception & experiential designFilm: cinematic space & spectatorshipGame: interactive immersion & player agency
Comparative Debate:Is the viewer passive or active?
Assignment:Map the audience journey for:
  • One film festival screening
  • One game experience
Focus: Industry structure
  • How film and game industries function
  • Funding models
  • Distribution channels

Task:Create a visual ecosystem map of:
  • Bosnian film industry
  • Regional game industry (or chosen market)

Include:
  • Production
  • Distribution
  • Marketing
  • Festivals / platforms
Focus: Positioning & differentiationEach student selects:3 competitors in their niche
Analyze:
  • Visual language
  • Narrative strategy
  • Market positioning
  • Target audience
  • Technological approach

Present as 10-minute critical briefing.
Introduction to:
  • Roland Barthes
  • Michel Foucault
  • Laura Mulvey

Application:Film: gaze theory & authorshipGame: power structures in interactive systems
Task: Apply one theory to one competitor.
Visit (or digitally analyze):Sarajevo Film Festival (structure & positioning)Reboot Develop Blue (industry positioning)
Analyze:
  • Branding
  • Sponsorship structure
  • Audience segmentation
  • Strategic communication
  • Observation log (fieldwork)
  • Industry ecosystem map
  • Competitor analysis
  • Theoretical application
Film: narrative structuresGame: systemic storytelling
Compare:
  • Linear storytelling vs branching systems
  • Emotional control vs player agency

Exercise:Redesign a scene/game mechanic from competitor perspective.
Comparative visual analysis:Film Aesthetic ExampleGame Aesthetic Example
Discussion:
  • Mood construction
  • Color politics
  • Environmental storytelling

Task: Write aesthetic positioning statement for your own MA project.
Analyze:
  • Budget structures
  • Funding models
  • Monetization (box office vs in-app economies)
  • Independent vs AAA / studio systems

Each student prepares:Financial positioning hypothesis for their future project.
Topics:
  • Representation
  • Cultural narratives
  • Political messaging
  • Trauma aesthetics

Debate:Should creators be neutral?
Apply to:Bosnian post-war narrativesGlobalized game violence structures
Each student writes:"My Position in the Industry"
Includes:
  • What I refuse
  • What I challenge
  • What I build differently

Peer critique session.
Simulation exercise:You are pitching your MA project to:
  • Producer (film)
  • Game publisher

Present:
  • Market analysis
  • Competitor gap
  • Audience strategy
  • Cultural positioning
  • Followed by critical interrogation.
Final Submission:
  • Critical Practice Portfolio
  • Industry & Competitor Analysis Report
  • Fieldwork Documentation
  • Theoretical Reflection (2,000 words)

Course Schedule (All Sections)

SectionTypeDay 1Venue 1Day 2Venue 2
VA524.1 Course Monday 16:00 - 18:50 B F1.16 - -

Office Hours & Room

DayTimeOfficeNotes
Tuesday 15:00 - 17:00 B F2.25
Wednesday 10:00 - 12:00 B F2.25
Thursday 10:00 - 12:00 B F2.25
Friday 09:00 - 17:00 B F2.25 Research

Assessment Methods and Criteria

Assessment Components

30%x1
Final Exam
AI: Consult Instructor

Alignment with Learning Outcomes :  LO1  2  3  4  5  6

25%x1
Mid-Term
AI: Consult Instructor

Alignment with Learning Outcomes :  LO1  2  3  4  5  6

25%x1
Fieldwork & Observation
AI: Consult Instructor

Alignment with Learning Outcomes :  LO1  2  3  4  5  6

20%x1
Competitor & Industry Mapping
AI: Consult Instructor

Alignment with Learning Outcomes :  LO1  2  3  4  5  6

IUS Grading System

Grading Scale IUS Grading System IUS Coeff. Letter (B&H) Numerical (B&H)
0 - 44 F 0 F 5
45 - 54 E 1
55 - 64 C 2 E 6
65 - 69 C+ 2.3 D 7
70 -74 B- 2.7
75 - 79 B 3 C 8
80 - 84 B+ 3.3
85 - 94 A- 3.7 B 9
95 - 100 A 4 A 10

Late Work Policy

Information about late submission policies will be shared during class and posted in this section. Please check back for official guidelines.

ECTS Credit Calculation

📚 Student Workload

This 6 ECTS credit course corresponds to 150 hours of total student workload, distributed as follows:

Lecture hours

45 hours ⏳ (15 week × 3 h)

Participation/Activities

45 hours ⏳ (15 week × 3 h)

Mid-Term

32 hours ⏳ (8 week × 4 h)

Final exam study

28 hours ⏳ (7 week × 4 h)

150 Total Workload Hours

6 ECTS Credits


Course Policies

Academic Integrity

All work submitted must be your own. Plagiarism, cheating, or any form of academic dishonesty will result in disciplinary action according to university policies. When in doubt about citation practices, consult the instructor.

Attendance Policy

Students are expected to adhere to the attendance requirements as outlined in the International University of Sarajevo Study Rules and Regulations. Excessive absences, whether excused or unexcused, may impact academic performance and eligibility for assessment. Mandatory sessions (e.g., labs, workshops) require attendance unless formally exempted. For detailed policies on absences, documentation, and penalties, please refer to the official university regulations.

Technology & AI Policy

Laptops/tablets may be used for note-taking only during lectures. Phones should be silenced and put away during all class sessions. Audio/video recording requires prior permission from the instructor.

Artificial Intelligence (AI) Usage: The use of AI tools (e.g., ChatGPT, Copilot, Gemini) varies by assessment component. Please refer to the AI usage indicator next to each assessment item in the Assessment Methods and Criteria section above. Submitting AI-generated content as your own work, where AI is not explicitly allowed, constitutes an academic integrity violation.

Communication Policy

All course-related communication should occur through official university channels (institutional email or SIS). Emails should include [VA524] in the subject line.

Academic Quality Assurance Policy

Course Academic Quality Assurance is achieved through Semester Student Survey. At the end of each academic year, the institution of higher education is obliged to evaluate work of the academic staff, or the success of realization of the curricula.

More info

Learning Tips

Engage Actively

Be prepared to contribute thoughtfully during class discussions, labs, or collaborative work. Active participation deepens understanding and encourages critical thinking.

Read and Review Purposefully

Complete assigned readings or prep materials before class. Take notes, highlight key ideas, and jot down questions. Aim to grasp core concepts and their applications—not just facts.

Think Critically in Assignments

Use course frameworks or methodologies to analyze problems, case studies, or projects. Begin early to allow time for reflection and refinement. Seek feedback to improve your work.

Ask Questions Early

Don’t hesitate to reach out when something is unclear. Use office hours, discussion boards, or peer networks to clarify concepts and stay on track.

Syllabus Last Updated on Feb 02, 2026 | International University of Sarajevo

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