IBF319 International Marketing
IBF319 International Marketing
Syllabus | International University of Sarajevo - Last Update on Mar 03, 2026
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International Business and Finance
Hamza Smajić
Course Lecturer
Course Objectives
This course is designed to familiarize students with the conceptual framework for international marketing and the business environment (economic, socio-cultural, political, legal and regulatory) in which global companies must operate. The course is real-world based and the emphasis is more on “how-to do-it” rather than “what-to-do”.
Learning Outcomes
After successful completion of the course, the student will be able to:
Course Materials
Required Textbook
Keegan, W. J. and Green, M. C. (2020). Global Marketing. Pearson.
Additional Literature
Hollensen, S. (2017). Global Marketing. 8th Ed. PearsonTeaching Methods
The methods include lectures (which may involve power point presentation
Video and audio aids)
Student presentations
Projects and class discussions.
Weekly Topics
| Week | Topic | Readings / References |
|---|---|---|
| 1 | Introductory Lecture | |
| 2 | Introduction to Global Marketing | Chapter 1/Chapters2-5 |
| 3 | The Global Marketing Environment | Chapter 2-5 |
| 4 | The Global Marketing Environment | Chapter 2-5 |
| 5 | Approaching Global Markets/Quiz | Chapter 6-9 |
| 6 | Approaching Global Markets/Project | Chapter 6-9 |
| 7 | Approaching Global Markets | Chapter 6-9 |
| 8 | Midterm Exam | |
| 9 | The Global Marketing Mix | Chapter 10-15 |
| 10 | The Global Marketing Mix/Project | Chapter 10-15 |
| 11 | The Global Marketing Mix/Quiz | Chapter 10-15 |
| 12 | The Global Marketing Mix | Chapter 10-15 |
| 13 | The Global Marketing Mix/Project | Chapter 10-15 |
| 14 | Project Presentation | |
| 15 | Review/Final Exam |
Course Schedule (All Sections)
| Section | Type | Day 1 | Venue 1 | Day 2 | Venue 2 |
|---|---|---|---|---|---|
| IBF319.1 | Course | Monday 15:00 - 17:50 | B F2.1 | - | - |
Office Hours & Room
Assessment Methods and Criteria
Assessment Components
Final Exam
AI: Not AllowedAlignment with Learning Outcomes : 1 2 3 4
Midterm Exam
AI: Not AllowedAlignment with Learning Outcomes : 1 2 3 4
Project
AI: AllowedAlignment with Learning Outcomes : 1 2 3 4
Participation (Assignments and Discussions)
AI: Not AllowedAlignment with Learning Outcomes : 1 2 3 4
Quiz
AI: Not AllowedAlignment with Learning Outcomes : 1 2
IUS Grading System
| Grading Scale | IUS Grading System | IUS Coeff. | Letter (B&H) | Numerical (B&H) |
|---|---|---|---|---|
| 0 - 44 | F | 0 | F | 5 |
| 45 - 54 | E | 1 | ||
| 55 - 64 | C | 2 | E | 6 |
| 65 - 69 | C+ | 2.3 | D | 7 |
| 70 -74 | B- | 2.7 | ||
| 75 - 79 | B | 3 | C | 8 |
| 80 - 84 | B+ | 3.3 | ||
| 85 - 94 | A- | 3.7 | B | 9 |
| 95 - 100 | A | 4 | A | 10 |
Late Work Policy
Information about late submission policies will be shared during class and posted in this section. Please check back for official guidelines.
ECTS Credit Calculation
📚 Student Workload
This 6 ECTS credit course corresponds to 150 hours of total student workload, distributed as follows:
Lecture Hours
45 hours ⏳ (15 week × 3 h)
Home Study
30 hours ⏳ (15 week × 2 h)
Project
30 hours ⏳ (5 week × 6 h)
Midterm Exam Study
10 hours ⏳ (1 week × 10 h)
Final Exam Study
15 hours ⏳ (1 week × 15 h)
Participation
10 hours ⏳ (10 week × 1 h)
Quiz
10 hours ⏳ (2 week × 5 h)
150 Total Workload Hours
6 ECTS Credits
Course Policies
Academic Integrity
All work submitted must be your own. Plagiarism, cheating, or any form of academic dishonesty will result in disciplinary action according to university policies. When in doubt about citation practices, consult the instructor.
Attendance Policy
Students are expected to adhere to the attendance requirements as outlined in the International University of Sarajevo Study Rules and Regulations. Excessive absences, whether excused or unexcused, may impact academic performance and eligibility for assessment. Mandatory sessions (e.g., labs, workshops) require attendance unless formally exempted. For detailed policies on absences, documentation, and penalties, please refer to the official university regulations.
Technology & AI Policy
Laptops/tablets may be used for note-taking only during lectures. Phones should be silenced and put away during all class sessions. Audio/video recording requires prior permission from the instructor.
Artificial Intelligence (AI) Usage: The use of AI tools (e.g., ChatGPT, Copilot, Gemini) varies by assessment component. Please refer to the AI usage indicator next to each assessment item in the Assessment Methods and Criteria section above. Submitting AI-generated content as your own work, where AI is not explicitly allowed, constitutes an academic integrity violation.
Communication Policy
All course-related communication should occur through official university channels (institutional email or SIS). Emails should include [IBF319] in the subject line.
Academic Quality Assurance Policy
Course Academic Quality Assurance is achieved through Semester Student Survey. At the end of each academic year, the institution of higher education is obliged to evaluate work of the academic staff, or the success of realization of the curricula.
Learning Tips
Be prepared to contribute thoughtfully during class discussions, labs, or collaborative work. Active participation deepens understanding and encourages critical thinking.
Complete assigned readings or prep materials before class. Take notes, highlight key ideas, and jot down questions. Aim to grasp core concepts and their applications—not just facts.
Use course frameworks or methodologies to analyze problems, case studies, or projects. Begin early to allow time for reflection and refinement. Seek feedback to improve your work.
Don’t hesitate to reach out when something is unclear. Use office hours, discussion boards, or peer networks to clarify concepts and stay on track.
Syllabus Last Updated on Mar 03, 2026 | International University of Sarajevo
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Referencing Curricula Print this page
| Course Code | Course Title | Weekly Hours* | ECTS | Weekly Class Schedule | ||||||
| T | P | |||||||||
| IBF319 | International Marketing | 3 | 0 | 6 | Monday 15.00-17.50 | |||||
| Prerequisite | MAN205 | It is a prerequisite to | - | |||||||
| Lecturer | Hamza Smajić | Office Hours / Room / Phone | ||||||||
| hsmajic@ius.edu.ba | ||||||||||
| Assistant | Assistant E-mail | |||||||||
| Course Objectives | This course is designed to familiarize students with the conceptual framework for international marketing and the business environment (economic, socio-cultural, political, legal and regulatory) in which global companies must operate. The course is real-world based and the emphasis is more on “how-to do-it” rather than “what-to-do”. |
|||||||||
| Textbook | Keegan, W. J. and Green, M. C. (2020). Global Marketing. Pearson. | |||||||||
| Additional Literature |
|
|||||||||
| Learning Outcomes | After successful completion of the course, the student will be able to: | |||||||||
|
||||||||||
| Teaching Methods | The methods include lectures (which may involve power point presentation, video and audio aids), student presentations, projects and class discussions. | |||||||||
| Teaching Method Delivery | Face-to-face | Teaching Method Delivery Notes | ||||||||
| WEEK | TOPIC | REFERENCE | ||||||||
| Week 1 | Introductory Lecture | |||||||||
| Week 2 | Introduction to Global Marketing | Chapter 1/Chapters2-5 | ||||||||
| Week 3 | The Global Marketing Environment | Chapter 2-5 | ||||||||
| Week 4 | The Global Marketing Environment | Chapter 2-5 | ||||||||
| Week 5 | Approaching Global Markets/Quiz | Chapter 6-9 | ||||||||
| Week 6 | Approaching Global Markets/Project | Chapter 6-9 | ||||||||
| Week 7 | Approaching Global Markets | Chapter 6-9 | ||||||||
| Week 8 | Midterm Exam | |||||||||
| Week 9 | The Global Marketing Mix | Chapter 10-15 | ||||||||
| Week 10 | The Global Marketing Mix/Project | Chapter 10-15 | ||||||||
| Week 11 | The Global Marketing Mix/Quiz | Chapter 10-15 | ||||||||
| Week 12 | The Global Marketing Mix | Chapter 10-15 | ||||||||
| Week 13 | The Global Marketing Mix/Project | Chapter 10-15 | ||||||||
| Week 14 | Project Presentation | |||||||||
| Week 15 | Review/Final Exam | |||||||||
| Assessment Methods and Criteria | Evaluation Tool | Quantity | Weight | Alignment with LOs | AI Usage |
| Final Exam | 1 | 30 | 1,2,3,4 | Not Allowed | |
| Semester Evaluation Components | |||||
| Midterm Exam | 1 | 30 | 1,2,3,4 | Not Allowed | |
| Project | 1 | 15 | 1,2,3,4 | Allowed | |
| Participation (Assignments and Discussions) | 1 | 5 | 1,2,3,4 | Not Allowed | |
| Quiz | 2 | 20 | 1,2 | Not Allowed | |
| *** ECTS Credit Calculation *** | |||||
| Activity | Hours | Weeks | Student Workload Hours | Activity | Hours | Weeks | Student Workload Hours | |||
| Lecture Hours | 3 | 15 | 45 | Home Study | 2 | 15 | 30 | |||
| Project | 6 | 5 | 30 | Midterm Exam Study | 10 | 1 | 10 | |||
| Final Exam Study | 15 | 1 | 15 | Participation | 1 | 10 | 10 | |||
| Quiz | 5 | 2 | 10 | 0 | ||||||
| 0 | 0 | |||||||||
| Total Workload Hours = | 150 | |||||||||
| *T= Teaching, P= Practice | ECTS Credit = | 6 | ||||||||
| Course Academic Quality Assurance: Semester Student Survey | Last Update Date: 10/03/2026 | |||||||||