MAN205 Marketing
MAN205 Marketing
Syllabus | International University of Sarajevo - Last Update on Jan 01, 2026
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Management
Emil Knezović
Course Lecturer
Course Objectives
This course introduces students to the core principles of marketing and their application in contemporary business contexts. It provides a foundation for strategic thinking in marketing by addressing consumer needs, market research, product development, pricing, distribution, selling, advertising, and promotions.
Learning Outcomes
After successful completion of the course, the student will be able to:
Course Materials
Required Textbook
Kotler Ph. and Armstrong G. (2021). Principles of Marketing. Pearson Global Edition.
Additional Literature
-Teaching Methods
The methods include lectures
Student presentations
Projects
And class discussions.
Weekly Topics
| Week | Topic | Readings / References |
|---|---|---|
| 1 | Introduction to the Course / Marketing: Creating and Capturing Customer Value | Chapter 1 |
| 2 | Company and Marketing Strategy: Partnering to Build Customer Relationships | Chapter 2 |
| 3 | Analyzing the Marketing Environment | Chapter 3 |
| 4 | Quiz 1 / Team Forming and Project Discussion | |
| 5 | Managing Marketing Information to Gain Customer Insights | Chapter 4 |
| 6 | Consumer and Business Markets: Participants Behavior / Team Assignment 1 | Chapters 5 and 6 |
| 7 | Customer-Driven Marketing Strategy: Creating Value for Target Customers | Chapter 7 |
| 8 | Midterm Exam | |
| 9 | National Holiday | |
| 10 | Marketing Program: Product and Pricing Strategies / Team Assignment 2 | Chapters 8 and 10 |
| 11 | Marketing Program: Place and Promotion Strategies | Chapters 13 and 14 |
| 12 | Quiz 2 / Team Assignment 3 | |
| 13 | Project Presentations | |
| 14 | Project Presentations | |
| 15 | Marketing plan submission |
Course Schedule (All Sections)
| Section | Type | Day 1 | Venue 1 | Day 2 | Venue 2 |
|---|---|---|---|---|---|
| MAN205.1 | Course | Tuesday 12:00 - 14:50 | B F1.9 | - | - |
| MAN205.2 | Course | Tuesday 12:00 - 14:50 | B F2.16 | - | - |
Office Hours & Room
| Day | Time | Office | Notes |
|---|---|---|---|
| Wednesday | 12:00 - 17:00 | B F1.28 |
Assessment Methods and Criteria
Assessment Components
Final Exam
AI: Not AllowedAlignment with Learning Outcomes : 1 2
Quiz
AI: Not AllowedAlignment with Learning Outcomes : 1
Midterm Exam
AI: Not AllowedAlignment with Learning Outcomes : 1 2
Project
AI: Not AllowedAlignment with Learning Outcomes : 3 4
Classwork
AI: Not AllowedAlignment with Learning Outcomes : 2 3
IUS Grading System
| Grading Scale | IUS Grading System | IUS Coeff. | Letter (B&H) | Numerical (B&H) |
|---|---|---|---|---|
| 0 - 44 | F | 0 | F | 5 |
| 45 - 54 | E | 1 | ||
| 55 - 64 | C | 2 | E | 6 |
| 65 - 69 | C+ | 2.3 | D | 7 |
| 70 -74 | B- | 2.7 | ||
| 75 - 79 | B | 3 | C | 8 |
| 80 - 84 | B+ | 3.3 | ||
| 85 - 94 | A- | 3.7 | B | 9 |
| 95 - 100 | A | 4 | A | 10 |
Late Work Policy
Information about late submission policies will be shared during class and posted in this section. Please check back for official guidelines.
ECTS Credit Calculation
📚 Student Workload
This 6 ECTS credit course corresponds to 150 hours of total student workload, distributed as follows:
Lecture Hours
30 hours ⏳ (15 week × 2 h)
Practical Hours
15 hours ⏳ (15 week × 1 h)
Home Study
30 hours ⏳ (15 week × 2 h)
Project
21 hours ⏳ (7 week × 3 h)
Quiz Study
14 hours ⏳ (2 week × 7 h)
Midterm Exam Study
20 hours ⏳ (1 week × 20 h)
Final Exam Study
20 hours ⏳ (1 week × 20 h)
150 Total Workload Hours
6 ECTS Credits
Course Policies
Academic Integrity
All work submitted must be your own. Plagiarism, cheating, or any form of academic dishonesty will result in disciplinary action according to university policies. When in doubt about citation practices, consult the instructor.
Attendance Policy
Students are expected to adhere to the attendance requirements as outlined in the International University of Sarajevo Study Rules and Regulations. Excessive absences, whether excused or unexcused, may impact academic performance and eligibility for assessment. Mandatory sessions (e.g., labs, workshops) require attendance unless formally exempted. For detailed policies on absences, documentation, and penalties, please refer to the official university regulations.
Technology & AI Policy
Laptops/tablets may be used for note-taking only during lectures. Phones should be silenced and put away during all class sessions. Audio/video recording requires prior permission from the instructor.
Artificial Intelligence (AI) Usage: The use of AI tools (e.g., ChatGPT, Copilot, Gemini) varies by assessment component. Please refer to the AI usage indicator next to each assessment item in the Assessment Methods and Criteria section above. Submitting AI-generated content as your own work, where AI is not explicitly allowed, constitutes an academic integrity violation.
Communication Policy
All course-related communication should occur through official university channels (institutional email or SIS). Emails should include [MAN205] in the subject line.
Academic Quality Assurance Policy
Course Academic Quality Assurance is achieved through Semester Student Survey. At the end of each academic year, the institution of higher education is obliged to evaluate work of the academic staff, or the success of realization of the curricula.
Learning Tips
Be prepared to contribute thoughtfully during class discussions, labs, or collaborative work. Active participation deepens understanding and encourages critical thinking.
Complete assigned readings or prep materials before class. Take notes, highlight key ideas, and jot down questions. Aim to grasp core concepts and their applications—not just facts.
Use course frameworks or methodologies to analyze problems, case studies, or projects. Begin early to allow time for reflection and refinement. Seek feedback to improve your work.
Don’t hesitate to reach out when something is unclear. Use office hours, discussion boards, or peer networks to clarify concepts and stay on track.
Syllabus Last Updated on Jan 01, 2026 | International University of Sarajevo
Print Syllabus
Referencing Curricula Print this page
| Course Code | Course Title | Weekly Hours* | ECTS | Weekly Class Schedule | ||||||
| T | P | |||||||||
| MAN205 | Marketing | 2 | 1 | 6 | ||||||
| Prerequisite | MAN102 | It is a prerequisite to | IBF319, MAN328, MAN443, MAN446, MAN464 | |||||||
| Lecturer | Emil Knezović | Office Hours / Room / Phone | Wednesday: 12:00-17:00 |
|||||||
| eknezovic@ius.edu.ba | ||||||||||
| Assistant | Hanan Babić | Assistant E-mail | hbabic@ius.edu.ba | |||||||
| Course Objectives | This course introduces students to the core principles of marketing and their application in contemporary business contexts. It provides a foundation for strategic thinking in marketing by addressing consumer needs, market research, product development, pricing, distribution, selling, advertising, and promotions. | |||||||||
| Textbook | Kotler Ph. and Armstrong G. (2021). Principles of Marketing. Pearson Global Edition. | |||||||||
| Additional Literature |
|
|||||||||
| Learning Outcomes | After successful completion of the course, the student will be able to: | |||||||||
|
||||||||||
| Teaching Methods | The methods include lectures, student presentations, projects, and class discussions. | |||||||||
| Teaching Method Delivery | Face-to-face | Teaching Method Delivery Notes | ||||||||
| WEEK | TOPIC | REFERENCE | ||||||||
| Week 1 | Introduction to the Course / Marketing: Creating and Capturing Customer Value | Chapter 1 | ||||||||
| Week 2 | Company and Marketing Strategy: Partnering to Build Customer Relationships | Chapter 2 | ||||||||
| Week 3 | Analyzing the Marketing Environment | Chapter 3 | ||||||||
| Week 4 | Quiz 1 / Team Forming and Project Discussion | |||||||||
| Week 5 | Managing Marketing Information to Gain Customer Insights | Chapter 4 | ||||||||
| Week 6 | Consumer and Business Markets: Participants Behavior / Team Assignment 1 | Chapters 5 and 6 | ||||||||
| Week 7 | Customer-Driven Marketing Strategy: Creating Value for Target Customers | Chapter 7 | ||||||||
| Week 8 | Midterm Exam | |||||||||
| Week 9 | National Holiday | |||||||||
| Week 10 | Marketing Program: Product and Pricing Strategies / Team Assignment 2 | Chapters 8 and 10 | ||||||||
| Week 11 | Marketing Program: Place and Promotion Strategies | Chapters 13 and 14 | ||||||||
| Week 12 | Quiz 2 / Team Assignment 3 | |||||||||
| Week 13 | Project Presentations | |||||||||
| Week 14 | Project Presentations | |||||||||
| Week 15 | Marketing plan submission | |||||||||
| Assessment Methods and Criteria | Evaluation Tool | Quantity | Weight | Alignment with LOs | AI Usage |
| Final Exam | 1 | 25 | 1,2 | Not Allowed | |
| Semester Evaluation Components | |||||
| Quiz | 2 | 15 | 1 | Not Allowed | |
| Midterm Exam | 1 | 25 | 1,2 | Not Allowed | |
| Project | 1 | 25 | 3,4 | Not Allowed | |
| Classwork | 5 | 10 | 2,3 | Not Allowed | |
| *** ECTS Credit Calculation *** | |||||
| Activity | Hours | Weeks | Student Workload Hours | Activity | Hours | Weeks | Student Workload Hours | |||
| Lecture Hours | 2 | 15 | 30 | Practical Hours | 1 | 15 | 15 | |||
| Home Study | 2 | 15 | 30 | Project | 3 | 7 | 21 | |||
| Quiz Study | 7 | 2 | 14 | Midterm Exam Study | 20 | 1 | 20 | |||
| Final Exam Study | 20 | 1 | 20 | |||||||
| Total Workload Hours = | 150 | |||||||||
| *T= Teaching, P= Practice | ECTS Credit = | 6 | ||||||||
| Course Academic Quality Assurance: Semester Student Survey | Last Update Date: 29/01/2026 | |||||||||