MAN464 Advertising Management
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| Course Code | Course Title | Weekly Hours* | ECTS | Weekly Class Schedule | ||||||
| T | P | |||||||||
| MAN464 | Advertising Management | 3 | 0 | 6 | Monday 15:00 - 18:00 | |||||
| Prerequisite | MAN205 | It is a prerequisite to | None |
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| Lecturer | Office Hours / Room / Phone | Currently not available |
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| Assistant | Assistant E-mail | |||||||||
| Course Objectives | This course combines the theory and experimential assignments to introduce the main concepts of both traditional and new advertising strategies, driven by the new media. After successful completion of the course, the student will be able to: Identify the target audience; Understand purchase patterns; Position the brand adequately; Determine the communication strategy; "Establish a media strategy and similar. | |||||||||
| Textbook | Books and other references are available in the course slides. | |||||||||
| Additional Literature |
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| Learning Outcomes | After successful completion of the course, the student will be able to: | |||||||||
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| Teaching Methods | The methods include lectures (which may involve presentation, video and audio aids), projects and class discussions. | |||||||||
| Teaching Method Delivery | Online | Teaching Method Delivery Notes | ||||||||
| WEEK | TOPIC | REFERENCE | ||||||||
| Week 1 | Introduction | |||||||||
| Week 2 | Principles of Advertising and Promotion | |||||||||
| Week 3 | Perspectives on Advertising | |||||||||
| Week 4 | Advertising across Cultural Borders | |||||||||
| Week 5 | What it takes for successful Advertising | |||||||||
| Week 6 | Midterm Project | |||||||||
| Week 7 | The Strategic Planning Process | |||||||||
| Week 8 | Selecting the Target Audience | |||||||||
| Week 9 | Understand the Target Audience Decision Making | |||||||||
| Week 10 | Determining the best Positioning | |||||||||
| Week 11 | Developing a Communication Strategy | |||||||||
| Week 12 | Setting a Media Strategy | |||||||||
| Week 13 | Putting it All Together | |||||||||
| Week 14 | Overall Assessment of Advertising Management | |||||||||
| Week 15 | Final Project | |||||||||
| Assessment Methods and Criteria | Evaluation Tool | Quantity | Weight | Alignment with LOs |
| Final Project | 1 | 40 | ||
| Semester Evaluation Components | ||||
| Midterm Project | 10 | |||
| Assignment | 10 | |||
| Oral | 10 | |||
| Participation | 10 | |||
| Industrial Report | 20 | |||
| *** ECTS Credit Calculation *** | ||||
| Activity | Hours | Weeks | Student Workload Hours | Activity | Hours | Weeks | Student Workload Hours | |||
| Lectures | 3 | 15 | 45 | Home Study | 3 | 15 | 45 | |||
| Field | 4 | 15 | 60 | |||||||
| Total Workload Hours = | 150 | |||||||||
| *T= Teaching, P= Practice | ECTS Credit = | 6 | ||||||||
| Course Academic Quality Assurance: Semester Student Survey | Last Update Date: 06/09/2021 | |||||||||