MAN443 International Marketing
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| Course Code | Course Title | Weekly Hours* | ECTS | Weekly Class Schedule | ||||||
| T | P | |||||||||
| MAN443 | International Marketing | 3 | 0 | 6 | Friday, 14:00 - 16:50 | |||||
| Prerequisite | MAN205 | It is a prerequisite to | None |
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| Lecturer | Hamza Smajić | Office Hours / Room / Phone | Tuesday: 12:00-14:00 Thursday: 12:00-15:00 |
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| hsmajic@ius.edu.ba | ||||||||||
| Assistant | Assistant E-mail | |||||||||
| Course Objectives | This course is designed to familiarize students with the conceptual framework for international marketing and the business environment (economic, socio-cultural, political, legal and regulatory) in which global companies must operate. The course is real-world based and the emphasis is more on “how-to do-it” rather than “what-to-do”. |
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| Textbook | Keegan, W. J. and Green, M. C. (2020). Global Marketing. Pearson. | |||||||||
| Additional Literature |
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| Learning Outcomes | After successful completion of the course, the student will be able to: | |||||||||
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| Teaching Methods | The methods include lectures (which may involve power point presentation, video and audio aids), student presentations, projects and class discussions. | |||||||||
| Teaching Method Delivery | Face-to-face | Teaching Method Delivery Notes | ||||||||
| WEEK | TOPIC | REFERENCE | ||||||||
| Week 1 | Introductory Lecture | |||||||||
| Week 2 | Holiday | |||||||||
| Week 3 | Introduction to Global Marketing, The Global Marketing Environment | Chapter 1 & Chapter 2-5 | ||||||||
| Week 4 | The Global Marketing Environment | Chapter 2-5 | ||||||||
| Week 5 | Approaching Global Markets/Quiz | Chapter 6-9 | ||||||||
| Week 6 | Approaching Global Markets/Project | Chapter 6-9 | ||||||||
| Week 7 | Approaching Global Markets | Chapter 6-9 | ||||||||
| Week 8 | Holiday | |||||||||
| Week 9 | Midterm Exam | |||||||||
| Week 10 | The Global Marketing Mix/Project | Chapter 10-15 | ||||||||
| Week 11 | The Global Marketing Mix/Project | Chapter 10-15 | ||||||||
| Week 12 | The Global Marketing Mix | Chapter 10-15 | ||||||||
| Week 13 | The Global Marketing Mix/Project | Chapter 10-15 | ||||||||
| Week 14 | Project Presentation | |||||||||
| Week 15 | Review/Final Exam | |||||||||
| Assessment Methods and Criteria | Evaluation Tool | Quantity | Weight | Alignment with LOs |
| Final Exam | 1 | 30 | 1,2,3,4 | |
| Semester Evaluation Components | ||||
| Midterm Exam | 1 | 25 | 1,2,3,4 | |
| Project | 1 | 25 | 1,2,3,4 | |
| Participation (Assignments and Discussions) | 1 | 10 | 1,2,3,4 | |
| Quiz | 1 | 10 | 1,2 | |
| *** ECTS Credit Calculation *** | ||||
| Activity | Hours | Weeks | Student Workload Hours | Activity | Hours | Weeks | Student Workload Hours | |||
| Lecture Hours | 3 | 15 | 45 | Home Study | 2 | 15 | 30 | |||
| Project | 6 | 5 | 30 | Midterm Exam Study | 10 | 1 | 10 | |||
| Final Exam Study | 15 | 1 | 15 | Participation | 1 | 10 | 10 | |||
| Quiz | 10 | 1 | 10 | |||||||
| Total Workload Hours = | 150 | |||||||||
| *T= Teaching, P= Practice | ECTS Credit = | 6 | ||||||||
| Course Academic Quality Assurance: Semester Student Survey | Last Update Date: 08/04/2024 | |||||||||