MAN443 International Marketing

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Course Code Course Title Weekly Hours* ECTS Weekly Class Schedule
T P
MAN443 International Marketing 3 0 6 M: 13:00-14:50, W: 11:00- 11:50
Prerequisite MAN205 It is a prerequisite to

None

Lecturer Office Hours / Room / Phone

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Assistant Assistant E-mail
Course Objectives This course is designed to familiarize students with the conceptual framework for international marketing and the business environment (economic, socio-cultural, political, legal and regulatory) in which global companies must operate. The course is real-world based and the emphasis is more on “how-to do-it” rather than “what-to-do”
Textbook Usiner, J-C, & Lee, J.A. (2007), Marketing Accros Cultures. Pearson. Global Marketing (7th edition) by Keegan and Green, Pearson
Learning Outcomes After successful  completion of the course, the student will be able to:
  1. Develop products for global market.
  2. Undertake the global marketing research.
  3. Analyze global market environment.
  4. Produce a detailed report about international strategy, marketing, distribution, promotion, localization, customization, and pricing policy alternatives for a particular product or service.
Teaching Methods The methods include lectures (which may involve power point presentation, video and audio aids), student presentations, projects and class discussions.
WEEK TOPIC REFERENCE
Week 1 Introductory Lecture
Week 2 The Cultural Variable in International Marketing PART 1
Week 3 The Cultural Variable in International Marketing PART 1
Week 4 The Cultural Variable in International Marketing PART 1
Week 5 The Intergration of Local Consumption in a Global Marketing Environment PART 2
Week 6 The Intergration of Local Consumption in a Global Marketing Environment PART 2
Week 7 The Intergration of Local Consumption in a Global Marketing Environment PART 2
Week 8 Midterm Exam
Week 9 Marketing Decisions for the Intercultural Environment PART 3
Week 10 Marketing Decisions for the Intercultural Environment PART 3
Week 11 Intercultural Marketing Communication PART 4
Week 12 Intercultural Marketing Communication PART 4
Week 13 Intercultural Marketing Communication PART 4
Week 14 Project Discussion
Week 15 Project Presentation
Assessment Methods and Criteria Evaluation Tool Quantity Weight Alignment with LOs
Final Exam 1 30 1,2,3,4
Semester Evaluation Compenents
Project 1 30 1,2,3,4
Midterm Exam 1 20 1,2
Participation: different class activities 1 20 1,2,3,4
***     ECTS Credit Calculation     ***
 Activity Hours Weeks Student Workload Hours Activity Hours Weeks Student Workload Hours
Lecture Hours 3 15 45 Midterm Exam Study 20 1 20
Home Study 3 15 45 Final Exam Study 20 1 20
Project 20 1 20
        Total Workload Hours = 150
*T= Teaching, P= Practice ECTS Credit = 6
Course Academic Quality Assurance: Semester Student Survey Last Update Date: 01/10/2020
QR Code for https://ecampus.ius.edu.ba/course/man205-marketing

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