MAN402 Strategic Management
MAN402 Strategic Management
Syllabus | International University of Sarajevo - Last Update on Feb 02, 2026
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Management
Senad Bušatlić
Course Lecturer
Course Objectives
The aim of this course is to introduce the key concepts, tools, and principles of strategy formulation and competitive analysis by focusing on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition.
Learning Outcomes
After successful completion of the course, the student will be able to:
Course Materials
Required Textbook
Hill, C. W., Schilling, M. A., & Jones, G. R. (2013). Theory of Strategic Management. South Western, Cengage Learning.
Additional Literature
Recommended reading: David, Fred (2007), Strategic Management: Concepts and Cases, 11th Edition, Prentice Hall.Teaching Methods
The methods include lectures (which may involve power point presentation
Video and audio aids)
Student presentations
Projects and class discussions.
Weekly Topics
| Week | Topic | Readings / References |
|---|---|---|
| 1 | Introductory Lecture | |
| 2 | Strategic Leadership | Chapter 1 |
| 3 | External Analyses | Chapter 2 |
| 4 | Internal Analyses, 10% | Chapter 3, Team 1 - MT Q/A's prep, |
| 5 | Building Competitive Advantage Through Function-Level Strategy, 10% | Chapter 4, Team 2 - MT Q/A's prep, |
| 6 | Building Competitive Advantage Through Business-Level Strategy, 10% | Chapter 5, Team 3 - MT Q/A's prep, |
| 7 | Business – Level Strategy and the Industry Environment 10% | Chapter 6, Team 4 - MT Q/A's prep, |
| 8 | Midterm centrilised no classes, 20%. | Chapters: 1, 2, 3, 4, 5 and 6 |
| 9 | Strategy in the Global Environment 10%, + Case Study 10% | Chapter 8, Team 1 - F Q/A's prep, |
| 10 | Strategic Management Video analyses | Teams assignment |
| 11 | Corporate Level Strategy 10% + Case Study 10% | Chapter 9, Team 2 - F Q/A's pr |
| 12 | Corporate Performance, Governance, and Business Ethics 10% + Case Study 10% | Chapter 11, Team 3 - F Q/A's prep, |
| 13 | Implementing Strategy in Companies that Compete Across Industries and Countries 10% + CS 10% | Chapter 13, Team 4 - F Q/A's prep, |
| 14 | No Class, EID | |
| 15 | Final Project's Presentation: TEAM's: 1, 2, 3 and 4 (10-15 min presentation)!!! 10% June 4, 2026, Final project 20%, (+/- 20 pages) FBA Thesis Manual, APA style referencing! | Preparation for a real job presentation scenery! |
Course Schedule (All Sections)
| Section | Type | Day 1 | Venue 1 | Day 2 | Venue 2 |
|---|---|---|---|---|---|
| MAN402.1 | Course | Thursday 09:00 - 11:50 | B F1.16 | - | - |
Office Hours & Room
| Day | Time | Office | Notes |
|---|---|---|---|
| Tuesday | 08:00 - 12:50 | B F1.4 | or per appointment |
| Wednesday | 12:00 - 12:50 | B F1.4 | or per appointment |
| Thursday | 12:00 - 12:50 | B F1.4 | or per appointment |
Assessment Methods and Criteria
Assessment Components
Final Exam
AI: Not AllowedAlignment with Learning Outcomes : 1 2 and 4
Midterm Exams
AI: Not AllowedAlignment with Learning Outcomes : 1 2 and 4
Presentation Chaper
AI: Not AllowedAlignment with Learning Outcomes : 3
Presentation Case Study
AI: Not AllowedAlignment with Learning Outcomes : 3
Presentation Final Paper
AI: Not AllowedAlignment with Learning Outcomes : 2 3 and 4
Final Paper
AI: Not AllowedAlignment with Learning Outcomes : 2 3 and 4
IUS Grading System
| Grading Scale | IUS Grading System | IUS Coeff. | Letter (B&H) | Numerical (B&H) |
|---|---|---|---|---|
| 0 - 44 | F | 0 | F | 5 |
| 45 - 54 | E | 1 | ||
| 55 - 64 | C | 2 | E | 6 |
| 65 - 69 | C+ | 2.3 | D | 7 |
| 70 -74 | B- | 2.7 | ||
| 75 - 79 | B | 3 | C | 8 |
| 80 - 84 | B+ | 3.3 | ||
| 85 - 94 | A- | 3.7 | B | 9 |
| 95 - 100 | A | 4 | A | 10 |
Late Work Policy
Information about late submission policies will be shared during class and posted in this section. Please check back for official guidelines.
ECTS Credit Calculation
📚 Student Workload
This 6 ECTS credit course corresponds to 150 hours of total student workload, distributed as follows:
Lecture Hours
45 hours ⏳ (15 week × 3 h)
Home Study
30 hours ⏳ (15 week × 2 h)
Presentation
6 hours ⏳ (3 week × 2 h)
Presentation Case Study
12 hours ⏳ (3 week × 4 h)
Midterm exam study
24 hours ⏳ (3 week × 8 h)
Presentation Final Paper
5 hours ⏳ (1 week × 5 h)
Final Paper
8 hours ⏳ (8 week × 1 h)
Final exam study
20 hours ⏳ (1 week × 20 h)
150 Total Workload Hours
6 ECTS Credits
Course Policies
Academic Integrity
All work submitted must be your own. Plagiarism, cheating, or any form of academic dishonesty will result in disciplinary action according to university policies. When in doubt about citation practices, consult the instructor.
Attendance Policy
Students are expected to adhere to the attendance requirements as outlined in the International University of Sarajevo Study Rules and Regulations. Excessive absences, whether excused or unexcused, may impact academic performance and eligibility for assessment. Mandatory sessions (e.g., labs, workshops) require attendance unless formally exempted. For detailed policies on absences, documentation, and penalties, please refer to the official university regulations.
Technology & AI Policy
Laptops/tablets may be used for note-taking only during lectures. Phones should be silenced and put away during all class sessions. Audio/video recording requires prior permission from the instructor.
Artificial Intelligence (AI) Usage: The use of AI tools (e.g., ChatGPT, Copilot, Gemini) varies by assessment component. Please refer to the AI usage indicator next to each assessment item in the Assessment Methods and Criteria section above. Submitting AI-generated content as your own work, where AI is not explicitly allowed, constitutes an academic integrity violation.
Communication Policy
All course-related communication should occur through official university channels (institutional email or SIS). Emails should include [MAN402] in the subject line.
Academic Quality Assurance Policy
Course Academic Quality Assurance is achieved through Semester Student Survey. At the end of each academic year, the institution of higher education is obliged to evaluate work of the academic staff, or the success of realization of the curricula.
Learning Tips
Be prepared to contribute thoughtfully during class discussions, labs, or collaborative work. Active participation deepens understanding and encourages critical thinking.
Complete assigned readings or prep materials before class. Take notes, highlight key ideas, and jot down questions. Aim to grasp core concepts and their applications—not just facts.
Use course frameworks or methodologies to analyze problems, case studies, or projects. Begin early to allow time for reflection and refinement. Seek feedback to improve your work.
Don’t hesitate to reach out when something is unclear. Use office hours, discussion boards, or peer networks to clarify concepts and stay on track.
Syllabus Last Updated on Feb 02, 2026 | International University of Sarajevo
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Referencing Curricula Print this page
| Course Code | Course Title | Weekly Hours* | ECTS | Weekly Class Schedule | ||||||
| T | P | |||||||||
| MAN402 | Strategic Management | 3 | 0 | 6 | Th: 9:00-11:50 | |||||
| Prerequisite | MAN102 | It is a prerequisite to | - | |||||||
| Lecturer | Senad Bušatlić | Office Hours / Room / Phone | Tuesday: 8:50-12:50 or per appointment Wednesday: 12:00-12:50 or per appointment Thursday: 12:00-12:50 or per appointment |
|||||||
| sbusatlic@ius.edu.ba | ||||||||||
| Assistant | Assistant E-mail | |||||||||
| Course Objectives | The aim of this course is to introduce the key concepts, tools, and principles of strategy formulation and competitive analysis by focusing on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition. |
|||||||||
| Textbook | Hill, C. W., Schilling, M. A., & Jones, G. R. (2013). Theory of Strategic Management. South Western, Cengage Learning. | |||||||||
| Additional Literature |
|
|||||||||
| Learning Outcomes | After successful completion of the course, the student will be able to: | |||||||||
|
||||||||||
| Teaching Methods | The methods include lectures (which may involve power point presentation, video and audio aids), student presentations, projects and class discussions. | |||||||||
| Teaching Method Delivery | Face-to-face | Teaching Method Delivery Notes | ||||||||
| WEEK | TOPIC | REFERENCE | ||||||||
| Week 1 | Introductory Lecture | |||||||||
| Week 2 | Strategic Leadership | Chapter 1 | ||||||||
| Week 3 | External Analyses | Chapter 2 | ||||||||
| Week 4 | Internal Analyses, 10% | Chapter 3, Team 1 - MT Q/A's prep, | ||||||||
| Week 5 | Building Competitive Advantage Through Function-Level Strategy, 10% | Chapter 4, Team 2 - MT Q/A's prep, | ||||||||
| Week 6 | Building Competitive Advantage Through Business-Level Strategy, 10% | Chapter 5, Team 3 - MT Q/A's prep, | ||||||||
| Week 7 | Business – Level Strategy and the Industry Environment 10% | Chapter 6, Team 4 - MT Q/A's prep, | ||||||||
| Week 8 | Midterm centrilised no classes, 20%. | Chapters: 1, 2, 3, 4, 5 and 6 | ||||||||
| Week 9 | Strategy in the Global Environment 10%, + Case Study 10% | Chapter 8, Team 1 - F Q/A's prep, | ||||||||
| Week 10 | Strategic Management Video analyses | Teams assignment | ||||||||
| Week 11 | Corporate Level Strategy 10% + Case Study 10% | Chapter 9, Team 2 - F Q/A's pr | ||||||||
| Week 12 | Corporate Performance, Governance, and Business Ethics 10% + Case Study 10% | Chapter 11, Team 3 - F Q/A's prep, | ||||||||
| Week 13 | Implementing Strategy in Companies that Compete Across Industries and Countries 10% + CS 10% | Chapter 13, Team 4 - F Q/A's prep, | ||||||||
| Week 14 | No Class, EID | |||||||||
| Week 15 | Final Project's Presentation: TEAM's: 1, 2, 3 and 4 (10-15 min presentation)!!! 10% June 4, 2026, Final project 20%, (+/- 20 pages) FBA Thesis Manual, APA style referencing! | Preparation for a real job presentation scenery! | ||||||||
| Assessment Methods and Criteria | Evaluation Tool | Quantity | Weight | Alignment with LOs | AI Usage |
| Final Exam | 1 | 20 | 1, 2 and 4 | Not Allowed | |
| Semester Evaluation Components | |||||
| Midterm Exams | 1 | 20 | 1, 2 and 4 | Not Allowed | |
| Presentation Chaper | 2 | 20 | 3 and 4 | Not Allowed | |
| Presentation Case Study | 1 | 10 | 3 and 4 | Not Allowed | |
| Presentation Final Paper | 1 | 10 | 2, 3 and 4 | Not Allowed | |
| Final Paper | 1 | 20 | 2, 3 and 4 | Not Allowed | |
| *** ECTS Credit Calculation *** | |||||
| Activity | Hours | Weeks | Student Workload Hours | Activity | Hours | Weeks | Student Workload Hours | |||
| Lecture Hours | 3 | 15 | 45 | Home Study | 2 | 15 | 30 | |||
| Presentation | 2 | 3 | 6 | Presentation Case Study | 4 | 3 | 12 | |||
| Midterm exam study | 8 | 3 | 24 | Presentation Final Paper | 5 | 1 | 5 | |||
| Final Paper | 1 | 8 | 8 | Final exam study | 20 | 1 | 20 | |||
| Total Workload Hours = | 150 | |||||||||
| *T= Teaching, P= Practice | ECTS Credit = | 6 | ||||||||
| Course Academic Quality Assurance: Semester Student Survey | Last Update Date: 23/02/2026 | |||||||||