Course Text Books

VA449 Television Broadcast Design
Text Book : Millerson, G., & Owens, J. Television Production. Focal Press.. Krasner, J. Motion Graphic Design: Applied History and Aesthetics. Wheeler, A. Designing Brand Identity.Williams, R. The Animator’s Survival Kit.
Additional Literature : Owen, W. Television Production.Cairo, A. The Functional Art: An Introduction to Information Graphics.
VA452 Show Reel Production
Text Book : 1-The Art of the Pitch: Persuasion and Presentation Skills that Win Business-Peter Coughter, 2-Story: Substance, Structure, Style and the Principles of Screenwriting-Robert McKee, 3-Steal Like an Artist: 10 Things Nobody Told You About Being Creative - Austin Kleon, 4-How to Win Friends and Influence People - Dale Carnegie, 5-Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered - Austin Kleon
Additional Literature : 1-The Art of the Pitch: Persuasion and Presentation Skills that Win Business-Peter Coughter,
VA455 3D Design II
Text Book : The Complete Guide to Blender Graphics: Computer Modeling & Animation, Fifth Edition 5th Edition by John M. Blain
Additional Literature : Learning Blender by Oliver Villar Beginner’s Guide to Creating Characters in Blender Paperback – June 15, 2021 by 3dtotal Publishing
VA516 Camera, Image, Screen
Text Book : Walter Benjamin – The Work of Art in the Age of Mechanical Reproduction, John Berger – Ways of Seeing, Laura Mulvey – Visual Pleasure and Narrative Cinema, Jacques Rancière – The Emancipated Spectator,
Additional Literature : Gustavo Mercado – The Filmmaker’s Eye ,Selected contemporary articles and screenings (provided weekly)
VA524 Critical Practice
Text Book : To be determined according to the students’ individual topic and research of the artwork and/or design
Additional Literature : To be determined according to the students’ individual topic and research of the artwork and/or design