MAN205 Marketing
MAN205 Marketing
Syllabus | International University of Sarajevo - Last Update on Oct 10, 2026
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Management
Hamza Smajić
Course Lecturer
Course Objectives
This course introduces students to the core principles of marketing and their application in contemporary business contexts. It provides a foundation for strategic thinking in marketing by addressing consumer needs, market research, product development, pricing, distribution, selling, advertising, and promotions.
Learning Outcomes
After successful completion of the course, the student will be able to:
Course Materials
Required Textbook
Kotler Ph. and Armstrong G. (2021). Principles of Marketing. Pearson Global Edition.
Additional Literature
-Teaching Methods
The methods include lectures
Student presentations
Projects
And class discussions.
Weekly Topics
| Week | Topic | Readings / References |
|---|---|---|
| 1 | Introduction to the Course | |
| 2 | Marketing: Creating and Capturing Customer Value | Chapter 1 |
| 3 | Partnering to Build Customer Relationships / Analyzing the Marketing Environment | Chapters 2 & 3 |
| 4 | Quiz 1 / Team Forming and Project Discussion | Chapters 1-3 |
| 5 | Marketing Information and Purchasing Behaviors / In-class Assignment | Chapter 4-6 |
| 6 | Project Assignment 1: Idea Presentation | |
| 7 📍 | Customer-Driven Marketing Strategy / In-class Assignment | Chapter 7 |
| 8 | Midterm Exam | |
| 9 | Marketing Program: Product and Pricing Strategies / In-class Assignment | Chapters 8 & 10 |
| 10 | Project Assignment 2: Market Research and Marketing Strategy submission by 1-Dec, 23:59 | Chapters 8 and 10 |
| 11 | Marketing Program: Place and Promotion Strategies / In-class Assignment | Chapters 13 & 14 |
| 12 | Quiz 2 / Team Assignment 3: Marketing Program and Budget submission by 15-Dec, 23:59 | TBD |
| 13 | Project Video Presentations | |
| 14 | Project Video Presentations | |
| 15 | Marketing Plan and Video Submission |
Course Schedule (All Sections)
| Section | Type | Day 1 | Venue 1 | Day 2 | Venue 2 |
|---|---|---|---|---|---|
| MAN205.1 | Course | Tuesday 12:00 - 14:50 | B F2.6 | - | - |
| MAN205.2 | Course | Tuesday 12:00 - 14:50 | B F1.9 | - | - |
| MAN205.1 | Tutorial | Tuesday 12:00 - 12:50 | B F2.15 - Amphitheater II | - | - |
| MAN205.2 | Tutorial | Thursday 14:00 - 14:50 | B F2.6 | - | - |
Office Hours & Room
| Day | Time | Office | Notes |
|---|---|---|---|
| Thursday | 13:00 - 15:00 | B F1.7 | |
| Friday | 14:00 - 17:00 | B F1.7 |
Assessment Methods and Criteria
Assessment Components
Final Exam
AI: Not AllowedAlignment with Learning Outcomes : 1 2
Quiz
AI: Not AllowedAlignment with Learning Outcomes : 1
Midterm Exam
AI: Not AllowedAlignment with Learning Outcomes : 1 2
Project
AI: Consult InstructorAlignment with Learning Outcomes : 3 4
Classwork
AI: Consult InstructorAlignment with Learning Outcomes : 2 3
IUS Grading System
| Grading Scale | IUS Grading System | IUS Coeff. | Letter (B&H) | Numerical (B&H) |
|---|---|---|---|---|
| 0 - 44 | F | 0 | F | 5 |
| 45 - 54 | E | 1 | ||
| 55 - 64 | C | 2 | E | 6 |
| 65 - 69 | C+ | 2.3 | D | 7 |
| 70 -74 | B- | 2.7 | ||
| 75 - 79 | B | 3 | C | 8 |
| 80 - 84 | B+ | 3.3 | ||
| 85 - 94 | A- | 3.7 | B | 9 |
| 95 - 100 | A | 4 | A | 10 |
Late Work Policy
Information about late submission policies will be shared during class and posted in this section. Please check back for official guidelines.
ECTS Credit Calculation
📚 Student Workload
This 6 ECTS credit course corresponds to 150 hours of total student workload, distributed as follows:
Lecture Hours
30 hours ⏳ (15 week × 2 h)
Practical Hours
15 hours ⏳ (15 week × 1 h)
Home Study
30 hours ⏳ (15 week × 2 h)
Project
21 hours ⏳ (7 week × 3 h)
Quiz Study
14 hours ⏳ (2 week × 7 h)
Midterm Exam Study
20 hours ⏳ (1 week × 20 h)
Final Exam Study
20 hours ⏳ (1 week × 20 h)
150 Total Workload Hours
6 ECTS Credits
Course Policies
Academic Integrity
All work submitted must be your own. Plagiarism, cheating, or any form of academic dishonesty will result in disciplinary action according to university policies. When in doubt about citation practices, consult the instructor.
Attendance Policy
Students are expected to adhere to the attendance requirements as outlined in the International University of Sarajevo Study Rules and Regulations. Excessive absences, whether excused or unexcused, may impact academic performance and eligibility for assessment. Mandatory sessions (e.g., labs, workshops) require attendance unless formally exempted. For detailed policies on absences, documentation, and penalties, please refer to the official university regulations.
Technology & AI Policy
Laptops/tablets may be used for note-taking only during lectures. Phones should be silenced and put away during all class sessions. Audio/video recording requires prior permission from the instructor.
Artificial Intelligence (AI) Usage: The use of AI tools (e.g., ChatGPT, Copilot, Gemini) varies by assessment component. Please refer to the AI usage indicator next to each assessment item in the Assessment Methods and Criteria section above. Submitting AI-generated content as your own work, where AI is not explicitly allowed, constitutes an academic integrity violation.
Communication Policy
All course-related communication should occur through official university channels (institutional email or SIS). Emails should include [MAN205] in the subject line.
Academic Quality Assurance Policy
Course Academic Quality Assurance is achieved through Semester Student Survey. At the end of each academic year, the institution of higher education is obliged to evaluate work of the academic staff, or the success of realization of the curricula.
Learning Tips
Be prepared to contribute thoughtfully during class discussions, labs, or collaborative work. Active participation deepens understanding and encourages critical thinking.
Complete assigned readings or prep materials before class. Take notes, highlight key ideas, and jot down questions. Aim to grasp core concepts and their applications—not just facts.
Use course frameworks or methodologies to analyze problems, case studies, or projects. Begin early to allow time for reflection and refinement. Seek feedback to improve your work.
Don’t hesitate to reach out when something is unclear. Use office hours, discussion boards, or peer networks to clarify concepts and stay on track.
Syllabus Last Updated on Oct 10, 2026 | International University of Sarajevo
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Referencing Curricula Print this page
| Course Code | Course Title | Weekly Hours* | ECTS | Weekly Class Schedule | ||||||
| T | P | |||||||||
| MAN205 | Marketing | 2 | 1 | 6 | Tue 12:00 - 14:50 | |||||
| Prerequisite | MAN102 | It is a prerequisite to | IBF319, MAN328, MAN443, MAN446, MAN464 | |||||||
| Lecturer | Hamza Smajić | Office Hours / Room / Phone | Thursday: 13:00-15:00 Friday: 14:00-17:00 |
|||||||
| hsmajic@ius.edu.ba | ||||||||||
| Assistant | Hanan Babić | Assistant E-mail | hbabic@ius.edu.ba | |||||||
| Course Objectives | This course introduces students to the core principles of marketing and their application in contemporary business contexts. It provides a foundation for strategic thinking in marketing by addressing consumer needs, market research, product development, pricing, distribution, selling, advertising, and promotions. | |||||||||
| Textbook | Kotler Ph. and Armstrong G. (2021). Principles of Marketing. Pearson Global Edition. | |||||||||
| Additional Literature |
|
|||||||||
| Learning Outcomes | After successful completion of the course, the student will be able to: | |||||||||
|
||||||||||
| Teaching Methods | The methods include lectures, student presentations, projects, and class discussions. | |||||||||
| Teaching Method Delivery | Face-to-face | Teaching Method Delivery Notes | ||||||||
| WEEK | TOPIC | REFERENCE | ||||||||
| Week 1 | Introduction to the Course | |||||||||
| Week 2 | Marketing: Creating and Capturing Customer Value | Chapter 1 | ||||||||
| Week 3 | Partnering to Build Customer Relationships / Analyzing the Marketing Environment | Chapters 2 & 3 | ||||||||
| Week 4 | Quiz 1 / Team Forming and Project Discussion | Chapters 1-3 | ||||||||
| Week 5 | Marketing Information and Purchasing Behaviors / In-class Assignment | Chapter 4-6 | ||||||||
| Week 6 | Project Assignment 1: Idea Presentation | |||||||||
| Week 7 | Customer-Driven Marketing Strategy / In-class Assignment | Chapter 7 | ||||||||
| Week 8 | Midterm Exam | |||||||||
| Week 9 | Marketing Program: Product and Pricing Strategies / In-class Assignment | Chapters 8 & 10 | ||||||||
| Week 10 | Project Assignment 2: Market Research and Marketing Strategy submission by 1-Dec, 23:59 | Chapters 8 and 10 | ||||||||
| Week 11 | Marketing Program: Place and Promotion Strategies / In-class Assignment | Chapters 13 & 14 | ||||||||
| Week 12 | Quiz 2 / Team Assignment 3: Marketing Program and Budget submission by 15-Dec, 23:59 | TBD | ||||||||
| Week 13 | Project Video Presentations | |||||||||
| Week 14 | Project Video Presentations | |||||||||
| Week 15 | Marketing Plan and Video Submission | |||||||||
| Assessment Methods and Criteria | Evaluation Tool | Quantity | Weight | Alignment with LOs | AI Usage |
| Final Exam | 1 | 25 | 1,2 | Not Allowed | |
| Semester Evaluation Components | |||||
| Quiz | 2 | 15 | 1 | Not Allowed | |
| Midterm Exam | 1 | 25 | 1,2 | Not Allowed | |
| Project | 1 | 25 | 3,4 | Consult Instructor | |
| Classwork | 5 | 10 | 2,3 | Consult Instructor | |
| *** ECTS Credit Calculation *** | |||||
| Activity | Hours | Weeks | Student Workload Hours | Activity | Hours | Weeks | Student Workload Hours | |||
| Lecture Hours | 2 | 15 | 30 | Practical Hours | 1 | 15 | 15 | |||
| Home Study | 2 | 15 | 30 | Project | 3 | 7 | 21 | |||
| Quiz Study | 7 | 2 | 14 | Midterm Exam Study | 20 | 1 | 20 | |||
| Final Exam Study | 20 | 1 | 20 | |||||||
| Total Workload Hours = | 150 | |||||||||
| *T= Teaching, P= Practice | ECTS Credit = | 6 | ||||||||
| Course Academic Quality Assurance: Semester Student Survey | Last Update Date: 12/10/2026 | |||||||||